Our question today is from Florence in Minneapolis
“We have been working on our business launch strategy for 2022. Our team is struggling with identifying the changes and new factors for success in our industry. What tools do you apply to help your clients recognize and engage with what is new?”
Sonia tackles Florence’s question by sharing that the best way to engage the new is with “stories” and different contexts.
Tom says the most effective way to manage change in any format is to effectively communicate.
Kimberly suggests work backwards: what has already changed? Customer satisfaction? The market place? Financials? Then build a change strategy to meet it.